Partnership:

2014 IHEARTRADIO MUSIC FESTIVAL and State Farm

Description:

Clear Channel Broadcasting and State Farm partnered to promote the 2014 IHEARTRADIO MUSIC FESTIVAL with a sweepstakes, giving fans the chance to win Flyaway Package to the 2014 IHEARTRADIO MUSIC FESTIVAL. The Flyaway Package included round-trip domestic airfare for four, ground transportation to/from airport and hotel, two nights’ hotel accommodations at the MGM Grand in Las Vegas, NV, two tickets for winner and 4 guests to attend both nights of the 2014 IHEARTRADIO MUSIC FESTIVAL and two tickets for the winner and 4 guests to attend the 2014 IHEARTRADIO MUSIC FESTIVAL Village. To enter the sweepstakes, fans had to post a 15 second video with four of their friends showing how and why they are IHEARTRADIO’s biggest music fans. In addition to their video, fans had to use the hashtags #SFGoodFans and #ContestEntry and follow @iHeartRadio on Instagram. The promotion ran from August 20th to August 31st, 2014.

Partnership Opportunity:
2014 IHEARTRADIO MUSIC FESTIVAL/Tech
Partner/Category:
State Farm /Financial & Insurance
Timing:
August 2014
Target:
Male
Female
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-01
Companies Involved
Tuck

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