In anticipation of the theatrical release of DEADPOOL, 20th Century Fox and Spencer's partnered for the Spencer's/DEADPOOL "Anti-Hero" sweepstakes.  Entrants were encouraged to follow Spencer's on Instagram using the hashtag #SpencersDeadpool #Sweepstakes and post pictures of their favorite food that looked like the superhero Deadpool.  One lucky grand prize winner was chosen to star in their very own "Anti-Hero Movie" in New Orleans, LA. 

The prize included airfare, three nights accomodation in New Orleans, a private masterclass where the winner learned how to swing a Katana, fight without ammo, and master Parkour and finally perform a Deadpool inspired choreographed fight-sequence which was captured on film. 

The promotion ran from January 18th to February 2nd, 2016.