To support the theatrical release of TROLLS, DreamWorks Animation and True Value Hardware partnered to create a multi-tiered program focused around True Value's paint.  The "Find Your True Colors" program featured 24 EasyCare TROLLS inspired paints and unique paint projects also inspired by the film. TROLLS fans could also learn how to do their own "Princess Poppy" TROLLS hairstyle with a DIY video on the True Value website.

Rounding the promotion out was the "Find Your True Colors Sweepstakes."  Users could enter on the True Value website for a chance to win a weekly prize of movie tickets or a grand prize which included an all expenses paid trip to Copenhagen, Denmark, home of the Trolls. 

The program was promoted on the True Value website and social media channels as well as with a TV spot.