Description:
Sony Pictures Entertainment and Langers Juice partnered to support the release of SMURFS: THE LOST VILLAGE. The promotion offered customers a complimentary SMURFS stationery set when they purchased four 64 oz. or larger bottles of Langers juices. The set included a movie-themed ruler, pencil and eraser.
The partnership also included a free, downloadable mobile game. The bubble shooter game included iconic characters from the film and franchise.
Partnership Opportunity:
Company:
Sony Pictures Entertainment
Partner/Category:
Langers Juice /Beverages
Timing:
March 1st Quarter 2017
Target:
Male
Female
Kids (6-11)
Family
Female
Kids (6-11)
Family
Promotional Elements:
Advergame
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Micro site
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-25
Companies Involved
Sony Pictures Entertainment
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