Description:
To support the release of GUARDIANS OF THE GALAXY VOL. 2, Marvel and Geico teamed up for a cross-promotional ad. The digital and TV spot featured the insurance company’s fan-favorite mascot Gecko teaming up with one of the characters from the film to save customers money on car insurance.
Partnership Opportunity:
Company:
Marvel Studios
Partner/Category:
Geico /Financial & Insurance
Timing:
March 1st Quarter 2017
Target:
Male
Female
Female
Promotional Elements:
Branded Content
Media Elements:
Online
Social Media
TV Spot
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-06-28
Companies Involved
Marvel Studios
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