Marvel Entertainment and Dairy Queen teamed up to promote the theatrical release of GUARDIANS OF THE GALAXY VOL. 2. The partnership included the Guardians Awesome Mix Blizzard treat and #MissionMixtape.

The film-themed Blizzard treat incorporated brownie and cookie pieces, caramel, chocolate chunks and DQ vanilla soft-serve. The limited-time Guardians Awesome Mix Blizzard was available at participating locations beginning April 24, 2017. Additionally, customers could upgrade the small sundae in the $5 Buck Lunch meal to a small Blizzard treat for an additional $1.

Starting April 26, 2017, fans could claim one of 1,000 Mission Mixtapes, which gave fans promo codes for prizes ranging from limited-edition, cast-signed movie posters to DQ gift cards. Each cassette tape also included original, unofficial “bonus” tracks. Fans could share their missions or follow along with #MissionMixtape.