Description:
Reach Glory identified Marvel's 2016 summer blockbuster as a strategic fit for tech client vivo and negotiated in-depth brand integration. Both Captain America and tech-loving Iron Man are featured using vivo several times throughout the film. Reach Glory also secured rights for a limited edition Captain America themed vivo smart phone. The partnership helped communicate the vivo brand as high-tech, and its reputation and sales dramatically increased.
Partnership Opportunity:
Company:
Marvel Studios
Partner/Category:
Vivo Mobile | RG Media Group /Tech
Timing:
2nd Quarter 2016
Target:
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Product Bundle
Media Elements:
Online
Print Advertising
Product Placement
Signage
Social Media
TV Spot
Print Advertising
Product Placement
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-08-27
Companies Involved
Marvel Studios
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