Description:
To celebrate the theatrical release of THE GREATEST SHOWMAN, 20th Century Fox and House of Sillage partnered to create two new fragrances. Inspired by the brilliance and charisma of show business as it soared to mesmerize a global audience, The Greatest Showman for Her featured hints of raspberry and almond, infused with notes of Vanilla. The Greatest Showman for Him was created with notes of mandarin and amber gris enhanced by hints of Coriander. Both his and her fragrances were available exclusively at Bloomingdale’s.
Partnership Opportunity:
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
House of Sillage /Health & Beauty
Timing:
4th Quarter 2017
Target:
Male
Female
Female
Promotional Elements:
Branded Content
Media Elements:
Email
Micro site
Online
Signage
Social Media
Micro site
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-01-03
Companies Involved
20th Century Fox Filmed Entertainment
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