Marvel Entertainment and INFINITI teamed up to celebrate the theatrical release of AVENGERS: INFINITY WAR and the launch of the all-new 2019 QX50. Beginning April 18, 2018, 30- and 15-second versions of the “Date Night” spot aired on TV and online. Moviegoers could also catch a 90-second version of the ad in theaters beginning April 27, 2018, as well as see the new model during a scene in the film.

Between April 18 and May 31, 2018, fans could also experience additional INFINITI exclusives, including a behind-the-scenes featurette that explored the origins of the Infinity Stones as well as interviews with the cast and crew, content from past films in the Marvel cinematic Universe and footage from AVENGERS: INFINITY WAR.

The “Date Night” spot was filmed over three days in Los Angeles. Director Anthony Leonardi with production house Bullitt, along with INFINITI and creative agency CP+B, collaborated to create the ad that aired in the United States, featuring the iconic AVENGERS theme music and a young couple who share the same virtues as the automotive brand.