Partnership:

Sony Pictures Entertainment and Dream Cruises

Description:
Sony Pictures Entertainment partnered with Dream Cruises to promote the theatrical release of HOTEL TRANSYLVANIA 3: SUMMER VACATION. The promotion treated guests on Dream Cruises' "Genting Dream" and "World Dream" enjoying immersive, movie-themed experiences to destinations in Japan, Vietnam, Indonesia, Cambodia, Malaysia and Thailand. Voyagers interacted with monster characters through meet-and-greet, bedtime storytelling, costume parties and games. The partnership ran from May 25 to August 31 2018.
Partnership Opportunity:
/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Dream Cruises /Travel
Timing:
May 2nd Quarter 2018
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Branded Content
Other
Media Elements:
Online
Signage

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
Tuck

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