UFC teamed with Trifecta Nutrition, an organic food delivery service, to form a five-year marketing partnership. The promotion gave Trifecta a branded presence at UFC live events, in videos, and on social media. UFC assisted in the creation of a reality TV series for Trifecta, which allowed Trifecta to take over the UFC Nutrition program to manage all fighters' nutrition for multiple weeks leading up to fights. This included global "Golden Ticket" promotions in Trifecta boxes that featured celebrity UFC fighter VIP experiences, promoted UFC sweepstakes, provided UFC imaging and endorsement rights for packaging, permit octagon product placement and a host of other deliverables.

In addition to promotional benefits, the partnership served a larger goal of promoting clean eating and weight management to fans via the company's products. Trifecta became the UFC’s first-ever “Official Meal Delivery Partner,” creating a brand-new sponsorship category for UFC.