EA Sports partnered with Doritos for a sweepstakes built around the gaming release of MADDEN 19. Entrants bought specially marked packages of Doritos then entered the 9 to 11 digit product code found on the bag online at www.doritosmadden19.com. Entering a code gave customers the chance to earn such prizes as a Doritos-skinned Gaming Controller, copies of the Madden 19 video game, t-shirts with the Doritos logo and a Doritos Blaze MUT Pack. The grand prize drawing took place on December 3, 2018 with the grand prize winner receiving a trip to Super Bowl LIII on February 3, 2019 in Atlanta, Georgia. The promotion was open only to legal residents of any of the U.S. states or the District of Columbia, who are eighteen years of age or older at the time of participation. It ran from September 17, 2018 through December 1, 2018.