Description:
Sony Pictures Entertainment teamed with the Humane Society of the United States to promote the theatrical release of A DOG'S WAY HOME. The collaboration took the form of an advance screening of the film for veterans and their families in the DC area.The initiative promoted Operation Hero-Animal Bond, a program developed by HSUS and the Veterans Health Administration that connected veterans with qualified shelter pets to accomplish the dual goals of bringing purpose, structure, and unconditional love into veterans' lives and giving adoptable shelter pets loving homes.
Partnership Opportunity:
Company:
Sony Pictures Entertainment
Partner/Category:
Humane Society of the United States /Non-Profit Organizations
Timing:
January 1st Quarter 2019
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-08
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