Description:
KFC partnered with Frito-Lay for a new Cheetos Sandwich sold at select KFC locations in limited markets.The partnership consisted of the new sandwich being rolled out in in North Carolina, Virginia and Georgia. The $4.79 sandwich had an Extra Crispy Chicken Filet with mayo, a special Cheetos sauce, and Cheetos on a toasted bun. It was available until March 24, 2019.
The partnership was promoted by Cheetos mascot Chester Cheetah dressed up as KFC's mascot Colonel Sanders in content distributed across TV and social media channels.
Partnership Opportunity:
KFC/Dining
Partner/Category:
Cheetos /CPG
Timing:
January 1st Quarter 2019
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-01
Companies Involved
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