Description:
Netflix partnered with Major League Baseball for a promotion celebrating the third season of the streaming hit STRANGER THINGS.
The multi-faceted partnership included co-branded merchandise along with theme nights at big-league ballparks. These theme nights including in-stadium experiences consisting of STRANGER THINGS branding.
The promotion began with an announcement of 13 teams planning STRANGER THINGS theme nights with more teams following.
Partnership Opportunity:
Stranger Things/Streaming
Partner/Category:
MLB /Sports
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-25
Companies Involved
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