Description:
Gucci partnered with Snapchat on a promotion that allowed Snapchat users to participate in a global shoe try-on experience.
The partnership consisted of Gucci and Snapchat launched an augmented reality lens that allowed users to virtually try on Gucci shoes.
Gucci offering four styles of footwear in two AR lenses from Snapchat. EAch lens consisted of two pairs of shoes. The shoes included were the Gucci Ace, Gucci Rhyton, Gucci Tennis 1977 and Gucci Screener.
Partnership Opportunity:
Gucci/Fashion
Partner/Category:
Snapchat /App
Timing:
June 2nd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Mobile
Online
Signage
Social Media
Other
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2020-07-10
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
