Description:
The NHL's New York Rangers partnered with The Professional Women's Hockey Players Association on an exciting promotion that celebrated women's hockey.
The New York Rangers collaborated with The Professional Women's Hockey Players Association on its first 2021 partnership with a NHL team.
The partnership consisted of the New York Rangers hosting a Professional Women's Hockey Players Association game at its facility. The 2021 Secret Dream Gap Tour game was hosted by the New York Rangers and showcased The Professional Women's Hockey Players Association's players and league.
Partnership Opportunity:
New York Rangers/Sports
Company:
National Hockey League (NHL)
Partner/Category:
The Professional Women's Hockey Players Association /Sports
Timing:
February 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-02-03
Last Modified on:
2021-02-03
Companies Involved
National Hockey League (NHL)
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