Description:
WeWork is partnering with Coca-Cola in support of one of their newest product innovations, Coca-Cola with Coffee. Through the partnership, WeWork members in 75 buildings across 9 US markets are now able to enjoy complimentary beverages and refreshing breaks and activities through the end of November.
15 of those 75 buildings are also hosting "Break Pod" activations. The first Break Pod activation in WeWork's Times Square location (1460 Broadway) was featured in Life&Style Magazine, InTouch Magazine, US Magazine, and more, as Broadway star Kristen Chenoweth stopped by to kick off the partnership.
Partnership Opportunity:
WeWork/Real Estate
Partner/Category:
Coca-Cola /Beverages
Timing:
October 4th Quarter 2021
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Premiums / Giveaways
In-Store / Retail
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Media Elements:
Celebrity Appearance / Endorsement
Influencers / Brand Ambassadors
Mobile
Online
Print Advertising
Signage
Social Media
Celebrity Appearance / Endorsement
Influencers / Brand Ambassadors
Mobile
Online
Print Advertising
Signage
Social Media
Celebrity Appearance / Endorsement
Created On:
2021-10-14
Last Modified on:
2021-10-19
Companies Involved
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