Description:
The Buffalo Bills partnered with PepsiCo to celebrate their unapologetic fans and their game day rituals.
Pepsi launched a "Made for Bills Watching" platform to celebrate Bills fans. On the microsite, Bills fans can access content, recipes and player access.
In celebration of Buffalo's area code (716), Pepsi gave away 7,160 free "Good Luck Pepsi" Zero Sugars. Consumers can text "BILLS" to 81234 for a free "Good Luck Pepsi" Zero Sugars up to 7,160 available.
Partnership Opportunity:
Buffalo Bills/Sports
Partner/Category:
PepsiCo /Beverages
Timing:
October 4th Quarter 2021
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Media Elements:
Micro site
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2021-10-28
Last Modified on:
2021-10-28
Companies Involved
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