Partnership:

Le Vian Jewelry and Godiva Chocolatier

Description:

Godiva Chocolatier and Le Vian Jewelry partnered to create a new line of licensed jewelry.

In 2000, Le Vian Jewelry introduced their first-ever line of jewelry with “chocolate diamonds”. With customers’ revitalized interest in the deep-colored diamond jewelry, Le Vian partnered with Godiva Chocolatier in their first creative “interpretation of the power, pleasure, and wonder of chocolate”. The pieces, which were inspired by Godiva’s premium chocolates, were made with nothing but love and chocolates in mind, perfect timing for Valentine’s Day! This special collection was only available at KAY Jewelers.

Partnership Opportunity:
Le Vian Jewelry/Fashion
Partner/Category:
Godiva Chocolatier /CPG
Timing:
1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Micro site
Online
Social Media

Website and Social Media

Created On:
2022-01-26
Last Modified on:
2022-01-31
Companies Involved
Tuck

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