Partnership:

MGM and Postmates

Description:

MGM partnered with Postmates to promote LICORICE PIZZA.

To promote LICORICE PIZZA, Postmates offered a special pizza to their New York and Los Angeles customers for a limited time. Postmates’ “LICORICE PIZZA”, which is a gourmet spicy pepperoni pizza, sold for $19.73, which represented the year the film takes place, with $0 delivery.

Orders placed also came with a special Apple TV code, that gave them special access to watch the movie as many times as they wanted. Plus, the first orders received a copy of the film’s limited-edition soundtrack on vinyl.

Orders could be placed here.

Partnership Opportunity:
MGM/Streaming
Partner/Category:
Postmates /Dining
Timing:
March 1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Event / Activation / Experiential
On Pack
Product Bundle
Media Elements:
Micro site
Online
Social Media
Created On:
2022-03-04
Last Modified on:
2022-03-07
Companies Involved
Tuck

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