Dole partnered with Marvel to depict Marvel’s characters on their bananas and pineapples.

“Dole Healthy Heroes, assemble!” was a nine-month empowered-living initiative inspired by the heroes in the Marvel Universe. The goal of the initiative was to grow consumer and retailer engagement with Dole fruit products, namely their bananas and pineapples. This initiative brought added retail traffic, in-store merchandising, and excitement amongst shoppers!

Dole also created a Banana Sticker Peel & Play Hero Book, which encouraged consumers to buy Dole bananas and pineapples with special stickers that they could collect in their book. You could download and print out your own book at dole.com/disney.