Partnership:

DOWNTOWN ABBEY: A NEW ERA and The Republic of Tea

Description:

The Republic of Tea and Focus Feature's DOWNTOWN ABBEY: A NEW ERA teamed up to introduce two limited edition teas.

The new tea blends consisted of Violet and Mary’s Tea and Daisy and Mrs. Patmore’s Tea, inspired by principal Downton Abbey characters: Violet Grantham (Maggie Smith), Lady Mary (Michelle Dockery), Daisy (Sophie McShera), and Mrs. Patmore (Lesley Nicol).

Violet and Mary’s Tea – Inspired by the flora found in a French country garden, this caffeine-free infusion was soothing and sophisticated. A bouquet of herbs such as lemon verbena, peppermint, linden leaves, lavender, and rosemary are married with the fresh citrus flavors of orange and lemon. A romantic tea to sip and dream of far-off places.

Daisy and Mrs. Patmore’s Tea – The traditional flavors of plum pudding – baked fruit and spices – were married with the virtuous flavor of vanilla in a fine black tea base. This heartfelt cup is perfect for high tea and was equally delicious paired with a hearty sandwich or sweet biscuits.

Partnership Opportunity:
DOWNTOWN ABBEY: A NEW ERA/Theatrical
Partner/Category:
The Republic of Tea /Beverages
Timing:
May 2nd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2022-07-08
Last Modified on:
2022-07-08
Companies Involved
Tuck

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