Partnership:

Green Day and Igloo

Description:

The new, special-edition Green Day KoolTunes — Igloo’s Playmate cooler with speakers — featured custom artwork capturing the band’s multi-platinum fifth studio album “Nimrod”. In early 2024, the Green Day x Igloo Cooler Collection will expand to include an all-new Playmate cooler design and drinkware.

Igloo designed the new Green Day KoolTunes as an homage to the memorably cool cover art from the “Nimrod” album released back in 1997. A mix of black, white and yellow graphics featured iconic logos and photographs of all three members of the band: Billie Joe Armstrong, Mike Dirnt and Tré Cool.

Partnership Opportunity:
Green Day/Music
Partner/Category:
Igloo /CPG
Timing:
October 4th Quarter 2023
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2023-10-18
Last Modified on:
2023-10-19
Companies Involved
Tuck

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