Partnership:

Heatwave House and Draft Top

Description:

At Warner Music Nashville’s Heatwave House during CMA Fest 2025, Draft Top brought the party to a whole new level—one can at a time. Known for its innovative bar tool that removes the tops of canned beverages, Draft Top gave fans a new way to sip and savor their drinks while enjoying an all-day lineup of live music at Barstool Nashville.


As a proud partner, Draft Top activated on-site with hands-on product demos, showing festivalgoers how to “Drink Topless” and upgrade their summer sipping experience. Whether it was a cold beer, a canned cocktail, or an energy drink, Draft Top turned every can into an open vessel—perfect for mixing, garnishing, or just enjoying the full aroma and flavor of a drink. The partnership added a fun, interactive twist to the beverage experience, aligning perfectly with the casual, cool vibe of Heatwave House.

Partnership Opportunity:
Heatwave House/Music
Company:
Warner Music Nashville
Partner/Category:
Draft Top /Household
Timing:
June 2nd Quarter 2025
Target:
Male
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Other
Media Elements:
Sponsorship
Created On:
2025-06-30
Last Modified on:
2025-06-23
Companies Involved
Warner Music Nashville
Warner Music Nashville
Tuck

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