Partnership:

YU-GI-OH! and LEGO

Description:
It’s Time To Duel!

And it’s also time to design! To celebrate the incredible world of Yu-Gi-Oh!, we invite you to believe in the heart of the bricks and showcase your favorite moments from the anime, Yu-Gi-Oh! Duel Monsters using LEGO Bricks!

To join the game, we want to see your amazing creations which focus on the iconic Battle City and Duelist Kingdom tournaments from the anime!

The Grand Prize Selection for this challenge will see their build turned into a real LEGO Ideas set.

We’re talking:

  • Awesome display models of your favorite duelist and their trademark monster (or monsters)!

  • Dynamic dioramas of duels between two iconic characters as seen in the anime – make sure you showcase the duel faithfully as it happened!

  • Cleverly curated monster(s) built into a creative display!


Believe In The Heart Of The Cards!

We want to see builds that bring the energy of Yu-Gi-Oh! to life! You should create your ultimate builds, based on the Battle City and Duelist Kingdom tournament arcs from the Yu-Gi-Oh! Duel Monsters anime. This means your build can only showcase duels, monsters, and/or characters that were featured in those episodes of the anime! It’s hard to pick a favorite!

You’ve Activated My Trap Card!

Don’t get caught out by the piece limit! With a maximum of 2000 pieces, it’s all about capturing the essence of those duels, characters and their monsters in a creative and cohesive way.

It’s your move!

For this challenge, you must follow the Product Ideas guidelines with these exceptions:

  • Your build must not exceed 2000 pieces.

  • Your build must have a minimum of 400 pieces.

  • Your build must focus on Battle City or Duelist Kingdom tournament arcs from the Yu-Gi-Oh! Duel Monsters anime.

    Get your cards ready, and start building now!

Partnership Opportunity:
YU-GI-OH!/Gaming & Esports
Company:
Konami
Partner/Category:
LEGO /Toys
Timing:
February 1st Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Blogs
Online
Social Media
Created On:
2026-02-05
Last Modified on:
2026-02-19
Companies Involved
Konami
Konami
LEGO
LEGO
Jennifer C
Jennifer C SVP, Licensing & Marketing Konami Cross Media – NY
Tuck

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