Description:
Gong cha, the world's leading bubble tea brand with nearly 2,200 locations in 32 international markets, is unleashing a new collaboration with Neopets®, the beloved online virtual pet game, that fans won't want to miss. Beginning February 10, the whimsical world of Neopia meets bubble tea bliss at Gong cha stores across the United States. The partnership brings exclusive themed drinks, giveaways, and collectible merchandise to participating locations across the United States."We're excited to collaborate with Neopets in a fun and nostalgic way," said Missy Maio, Vice President of Marketing - The Americas for Gong cha. "From themed drinks inspired by fan-favorite characters to exclusive giveaways and merch, this partnership brings joy to longtime fans and new ones alike."
Gong cha is serving up a limited-time lineup of Neopet-themed drinks based on the different creatures that live in Neopia including:
- Shoyru: Cotton Candy Dream – A sweet, cloud-like delight straight from Faerieland
- Aisha: Classic Pearl Milk Tea – Timeless and perfectly brewed
- Kacheek: Mango Green Tea Glow – Bright, refreshing, and full of tropical cheer
- Bruce: Strawberry Milk Tea – Cool, creamy, and Snow Faerie-approved
Fans can enjoy a variety of in-store perks as part of the Neopets x Gong cha collaboration. With the purchase of any Neopets-themed drink between February 10-22, guests will receive a free Sticker Blind Pack featuring collectible designs inspired by the Neopets universe. Some stickers include special online codes redeemable on the Neopets website for added in-game fun. Starting February 23, when guests purchase two drinks, they'll score a Neopets Acrylic Card Keychain. Each blind pack includes a code that sparks more online magic. Valid through March 9, while supplies last.
The collaboration also introduces exclusive collectible merchandise. Guests can purchase Blind Box Plushie Keychains, each containing a surprise character plushie keychain and premium in-game codes to enhance their Neopet experience. Blind boxes are priced at a suggested retail price of $9.99.
Available while supplies last at participating Gong cha locations. For more information about Gong cha, including menu and locations, visit gongchausofficial.com or follow them on social @gongchatea.
Partnership Category:
Gaming & Esports
Company:
Neopets
Partner/Category:
Gong cha /Dining
Timing:
February 1st Quarter 2026
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
In-Store / Retail
Licensed Product
Other
Licensed Product
Other
Media Elements:
Blogs
Other
Social Media
Other
Social Media
Created On:
2026-02-10
Last Modified on:
2026-02-19
Companies Involved
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