Description:
In honor of Butterbeer Season and the national debut of Harry Potter® x Coffee mate® Butterbeer Flavored Creamers and Cold Foam, Coffee mate® and Warner Bros. Discovery Global Consumer Products (WBDGCP) are inviting you to the Butterbeer Cafe, a two-day pop-up tasting event in the heart of New York City. Open to all, the pop-up will take place on March 27 from 12:30 p.m.–5 p.m. ET and March 28 from 10 a.m.–5 p.m. ET at 51 Irving Place in Manhattan.The Butterbeer Cafe is a wizarding world-inspired coffee house where you can unwind and connect over a signature Harry Potter x Coffee mate Butterbeer beverage. This beloved drink has been delightfully reimagined with the first-ever Butterbeer flavored creamer and cold foam to be sold in the U.S. at retailers nationwide. The menu will feature enchanting beverages from warm brews to frosty concoctions and even a secret creation. Whether you prefer the classic or a Zero Sugar option, the Butterbeer Cafe's baristas will craft the perfect brew just for you:
- Coffee mate® Frosted Phoenix: This iced coffee slushie is rare, but powerful with flavor in every sip. It features rich Butterbeer Flavored Creamer and Cold Foam with a touch of fiery red sugar.
- Coffee mate® The Salty Owl: A wise and mysterious blend for the discerning palate, this iced coffee balances Butterbeer Flavored Creamer with a sophisticated, salted caramel taste for a delightfully savory-sweet experience.
- Coffee mate® Hippogriff Honey: A majestic blend with elegance and natural wonder, this coffee drink unites Butterbeer Flavored Creamer and Cold Foam, honey and a shimmer of magical Butterbeer gold sugar for a proudly noble treat.
From handcrafted drinks to cozy decor, every detail is designed to create unforgettable, share-worthy moments celebrating the flavor and fandom of Coffee mate, Butterbeer, and the Harry Potter universe. For the curious, keep your eyes peeled—spellbinding moments and whimsical interactions hidden around every corner, including a sensory wall where sight and scent will transform your experience!
"At Coffee mate, we're committed to transforming (coffee) cups with innovation informed by our fans and most-loved partnerships," said Sarah Bell-Klauser, Nestlé Vice President of Brand Marketing for the Coffee & Beverage Division. "The incredible response of our initial Harry Potter flavored creamers and Honeydukes Cafe pop-up made it clear the magic was real, and fans wanted more. With the launch of the Harry Potter® x Coffee mate® Butterbeer Flavored Creamers and Cold Foam, and now bringing the Butterbeer Cafe pop-up to fans, we're creating an unforgettable experience that gives fans even more ways to enjoy our flavor innovations, both at home and in person."
If you're unable to visit the NYC pop-up, the magic of The Butterbeer Cafe can be created at home—no Summoning Charm needed! The Harry Potter® x Coffee mate® Butterbeer Flavored Creamers and Cold Foam options are available at grocery stores nationwide for a limited time. Suggested retail pricing is $4.49 for a 28 fl. oz bottle of creamer and $5.49 for a 14 fl. oz cannister of cold foam (prices may vary by retailer). You can expect notes of sweet butterscotch and cream flavor, as well as flavors of caramel perfect for making memories throughout Butterbeer season.
Partnership Opportunity:
Harry Potter/Classic Characters
Company:
Warner Bros. Consumer Products
Partner/Category:
Coffee mate /Beverages
Timing:
March 1st Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Branded Content
Collectible
Event / Activation / Experiential
Licensed Product
On Pack
Collectible
Event / Activation / Experiential
Licensed Product
On Pack
Media Elements:
Blogs
Direct Marketing
Other
Product Giveaways
Social Media
Direct Marketing
Other
Product Giveaways
Social Media
Created On:
2026-03-16
Last Modified on:
2026-03-16
Companies Involved
Warner Bros. Consumer Products
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