The Senior Sales Manager is accountable for exceeding overall revenue, profitability, and budgetary goals. This position is responsible for generating sales leads, developing relationships with prospects, presenting customized partnership proposals, and negotiating new partnership agreements, while ensuring sustainable year-over-year revenue growth.

• Achieve annual revenue and profitability goals (20% of time)
• Secure multi-year partnership agreements managing all negotiations, asset allocations, and deal components (20% of time)
• Own all aspects of the sales cycle, including prospecting, researching, presenting, negotiating, and finalizing the agreement (20% of time)
• Develop customized partnership programs using Topgolf commercial assets that align with client objectives, enhance the guest experience, and generate revenue (15% of time)
• Interface and work in collaboration with corporate partners, internal departments, executive management, as well as each Topgolf venue in order to fulfill contractual assets (15% of time)
• Other duties and projects as assigned (10% of time)

Communication

Verbal, written, and presentation skills that convey a clear understanding of the unique needs of different audiences.

Relationship Building & Management

Building rapport and managing relationships with prospects, partners, and internal stakeholders across the organization.

Time Management & Work Ethic

Strong personal organization and a resilient, positive drive to meet commitments.

Cross-Department Collaboration

Working effectively across internal teams and external partners to deliver on commitments.

Strategic Prospecting & Needs Analysis

Qualification questioning and active listening to identify and develop the right opportunities.

Storytelling & Proposal Development

Crafting compelling, customized proposals that resonate with client objectives.

Negotiation & Closing

Overcoming objections, maneuvering tough conversations, and gaining commitment with flexibility and resilience.

• Bachelor’s degree strongly preferred
• 7+ years of experience in advertising, sponsorship, and experiential sales on a national level in a sports & entertainment organization (preferred)