A BRAND 50 YEARS IN THE MAKING

At the crossroads of art and sex, presenting aspirational lifestyle elements along with gorgeously naughty pictorials, PENTHOUSE has maintained its notoriety and relevancy for fifty years. Founded in the UK by Bob Guccione in 1965 and brought to the States in 1969, the first issue of American PENTHOUSE sold out in a matter of days. The unrestrained erotically charged pictorials were unlike anything American men had ever seen – yet were everything they wanted. PENTHOUSE Magazine became a household name as a trusted resource and rite of passage for young men worldwide.

An artist at heart, Guccione styled and photographed the early Penthouse Pets to make sure they perfectly reflected his specific vision of beauty and sensuality. His intense attention to detail paid off as PENTHOUSE Magazine’s popularity soared, and Guccione was included on Forbes Top 400 wealthiest list. At its peak, PENTHOUSE Magazine was selling nearly 5 million copies a month.

Today, PENTHOUSE is an international entertainment brand with a strong global presence. In addition to its print publication, PENTHOUSE has over ten broadcast channels, a growing number of PENTHOUSE Clubs and a variety of licensed merchandise sold in some of the most popular retailers worldwide. The brand’s constant cultural and creative evolution continues to represent men who are in pursuit of life on top.

OPPORTUNITIES

Media Placement

Co-branding

Celebrity Endorsements

Licensing

Event Sponsorships