The Manager, Promotions & Partnerships develops and executes national commercial programs that drive growth. This role is responsible for supporting end-to-end activation of promotions and partnerships – translating strategy into flawless in-market execution – while working across internal teams and external partners to deliver programs that perform at shelf and online.

This is a highly cross-functional role requiring strong attention to detail, project management, and the ability to drive executional excellence.

• Reports to: Senior Manager, Promotion & Partnerships
• Key contacts: Key internal contacts include Supply Chain, Legal, Commercial Strategy, Finance, Omni-Marketing, Sales, Brand Marketing, and Ferrero Luxembourg partners. External contacts include third-party IP partners and marketing/creative agencies.

This is a Hybrid role out of the Battle Creek, Michigan Headquarters. 

HERE’S WHAT YOU’LL BE DOING 

Commercial Program Execution & Activation

• Execute national promotional and partnership programs, including insert programs, in alignment with established strategies.
• Support end-to-end activation management, ensuring programs are delivered on time and meeting executional standards.
• Translate strategic direction into detailed activation plans and workflows.
• Coordinate development of creative assets across packaging, in-store materials, and digital channels.
• Track program timelines, milestones, and budgets to ensure efficient execution.

Partnership & Agency Management

• Support day-to-day coordination with external partners, including IP partners and agency teams.
• Ensure deliverables, timelines, and expectations are clearly communicated and met.
• Maintain strong working relationships to enable smooth program execution.

Cross-Functional Collaboration

• Partner closely with Brand Marketing, Omni-Commerce, Sales, Supply Chain, Finance, Legal, and Commercial Strategy.
• Coordinate cross-functional inputs and ensure alignment on key deliverables.
• Work with Supply Chain to support product readiness and execution timing.
• Ensure all programs meet legal and compliance requirements.

Omni-Shopper & Performance Focus

• Execute activations with a focus on delivering strong omni-channel shopper experience.
• Monitor program performance and support post-event analysis.
• Capture key learnings and contribute to continuous improvement of future activations.

Qualifications

• Bachelor’s degree in business, Marketing, or a related field preferred.
• 3-7 years of combined experience in marketing and/or sales.
• Proven experience developing complex commercial or promotional programs.
• Strong project management skills with the ability to manage multiple workstreams.
• Excellent communication and presentation skills, including comfort with senior leadership.
• Fact-based selling, negotiation, and influencing capabilities.
• Highly organized, structured, and results oriented.
• Brand marketing experience preferred.
• Sales or commercial strategy experience preferred.
• Experience working with external partners, agencies, or IP/licensing partners preferred

Salary Range: $107,680 – $134,600

Salary pay ranges are determined by role and level.  Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.