Partnership:

100 Thieves and Lexus

Description:

Esports organization 100 Thieves partnered with Lexus on an exciting multi-faceted promotion.

The partnership consisted of 100 Thieves collaborating with Lexus to promote the automotive brand across their various channels. This partnership made Lexus the official luxury automotive partner of 100 Thieves.

As part of the partnership, 100 Thieves formally renamed their content house to the Lexus Content House.

Partnership Opportunity:
100 Thieves/Gaming & Esports
Partner/Category:
Lexus /Automotive
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-07-26
Last Modified on:
2021-07-26
Companies Involved
Tuck

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