Partnership:

101 Dalmatians and General Mills

Description:

Disney and General Mills partnered to promote the theatrical release of 101 DALMATIANS. Included in specially marked packages of Honey Nut Cheerios, Cheerios and Apple Cinnamon Cheerios was 1 of 6 101 DALMATIANS-themed toys which included the 101 DALMATIANS maze game. The promotion included TV and print ads.

Partnership Opportunity:
101 Dalmatians/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
General Mills /CPG
Timing:
December 4th Quarter
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-22
Companies Involved
Tuck

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