Partnership:

2001: A SPACE ODYSSEY and The Hundreds

Description:
Warner Bros. Consumer Products teamed up with streetwear clothing and accessories brand The Hundreds to celebrate the 50th anniversary of Stanley Kubrick's iconic film 2001: A SPACE ODYSSEY with a new capsule collection, The Hundreds x 2001: A SPACE ODYSSEY, that included a line of graphic tees, hoodies and headware. It also featured three skate decks that channeled visuals from the film's Stargate sequence, Dr. David Bowman on the Discovery One and HAL's "computer malfunction".


Key pieces included the Eyes pullover with colorful imagery and "It can only be attributable to human error" quote screen-printed across the left side of the hood. The Hundreds x 2001: A SPACE ODYSSEY capsule collection was available at The Hundreds L.A. flagship as well as online at TheHundreds.com.

Partnership Opportunity:
2001: A SPACE ODYSSEY/Home Entertainment
Company:
Warner Bros. Consumer Products
Partner/Category:
The Hundreds /Fashion
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Media Elements:
Blogs
Mobile
Online
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-10-25
Companies Involved
Warner Bros. Consumer Products
Warner Bros. Consumer Products
Tuck

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