Description:
The Coca-Cola Company teamed with the Sundance Film Festival and Blockbuster to promote the 2004 Sundance Film Festival. The Movie Mania Giveaway gave consumers the chance to win a trip to the 2004 Sundance Film Festival. Additional prizes included DVD players and free Blockbuster rentals. This promotion was supported online at the official Coke website and ran from August to November 2003. Additional links allowed consumers to play trivia games.
Partnership Opportunity:
2004 SUNDANCE FILM FESTIVAL/Tech
Company:
Sundance Channel
Partner/Category:
The Coca-Cola Company /CPG
Timing:
August 3rd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-10-28
Companies Involved
Sundance Channel
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
