FIFA partnered with Coca-Cola and 7-Eleven to promote the 2014 WORLD CUP BRAZIL by allowing soccer fans to purchase exclusive 16-ounce cans of Coca-Cola with a QR code that, when scanned, brings them to a website with special fan content. Once there, soccer fans around the world can download exclusive mobile wallpapers for smartphones, gain access to a 2014 FIFA World Cup mobile game and a link to the 7-Eleven smartphone app. In addition, fans have the opportunity to purchase limited edition 2014 WORLD CUP BRAZIL soccer memorobilia.