To promote the 2016 WORLD SERIES, Major League Baseball and Evan Williams partnered for the "Evan Williams Bourbon Sweepstakes."  By entering on a custom Evan Williams microsite, one grand prize winner had the chance to win 4 tickets for a 2016 WORLD SERIES game. 

The prize also included airfare and accommodations and the entrant had to be 21 years or older.  The sweepstakes was promoted on Evan Williams' website as well as their social media channels.