Kia Motors partnered with Red Bull to promote the 2019 Kia Forte. To launch what the automaker called its most sophisticated compact car ever, Kia built a custom, not-for-sale drift car Forte that featured a Red Bull wrap, then hired professional race car driver Collete Davis to drive. She wasn't driving the souped-up custom car, she was featured in the production model. The campaign included three 30-second spots directed by Jake Scott of RSA Films.

The first spot, “Forte vs. Forte,” showed Davis literally launching the 2019 Kia Forte off a ramp and jumping it over the drift car Forte to demonstrate the Forte’s 8-inch touch screen. Two additional spots, “Chicken” and “Smoke Machine,” aired in the following weeks. A long-form video, “One-Take Wonder” was shot from Davis’ perspective as she sped down the track and took flight, jumping an all-new Forte. Seven cameras captured the action from every angle and the entire sequence was shot in just one take. A suite of digital and social content was released to round out the campaign, from both Kia and Red Bull.