Partnership:

21 and Orbitz

Description:
Sony Pictures Entertainment has teamed up with Orbitz and the Las Vegas Convention and Visitors Authority (LVCVA) for the theatrical release of 21. During the “21 Trips in 21 Days” sweepstakes, Orbitz is giving away 21 Las Vegas packages that include hotel accommodations, limo service, shopping certificates, and tickets to a show. As part of the promotion, the Orbitz’ Insider newsletter is also featuring 21 movie-related destination cities. Promotion begins 3/17/08 and ends 4/6/08.
Partnership Opportunity:
21/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Orbitz /Online
Timing:
March 2nd Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-03-24
Companies Involved
Sony Pictures Entertainment
Tuck

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