Partnership:

27 DRESSES and Ice.com

Description:
20th Century Fox and ICE.com has teamed up for the theatrical release of 27 DRESSES by launching the "27 Jewelry Collection" which features items seen in the movie as well as other jewelry pieces inspired by the movie. In addition, ICE.com ran a sweepstakes that featured the engagement ring seen in the film as the grand prize. Runners up also received heart lockets and pearl and diamond earrings. Sweepstakes ran 12/11/07-01/31/08.
Partnership Opportunity:
27 DRESSES/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Ice.com /Fashion
Timing:
January 1st Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-01-10
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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