4Kids Entertainment and Chuck E. Cheese teamed up to promote the new season of 4Kids on Fox. As a result of the partnership, Chuck E. Cheese employees distributed 1 million 4Kids Activity Books to consumers. The books instructed kids to watch 4Kids TV and search for codes for a chance to win a Chuck E. Cheese birthday party for 20 guests. One hundred first prize winners received a Game Boy Advance game. The books were distributed from September 23, 2005 to September 25, 2005 and the codes were revealed on September 24 and October 1st of 2005.