The renowned party game, 5 Second Rule, celebrated its 10th anniversary in 2020. The popular game, which has been played by celebrities on The Ellen DeGeneres Show for six years, has sold millions of copies in more than 50 countries. For the Anniversary, PlayMonster released an exclusive 10th Anniversary Edition of the game and partnered with Ellen Digital Ventures for a special anniversary contest. In an OMKalen episode, viewers were challenged to submit their best 5 Second Holiday Glow Up on EllenTube for a chance to win a virtual seat to one of “Ellen’s 12 Days of Giveaways” or a 5 Second Rule game! The 5 Second Holiday Glow Up Contest launched on October 23rd and ran through November 6. The program was supported with branded digital content and social media.