Partnership:

50TH GRAMMY AWARDS and Delta Air Lines

Description:

CBS and Delta Airlines partnered for the GRAMMYS with a live performance by five time Grammy winning artist John Legend on board a Delta Airlines flight. Contestants registered at CBS.com and affiliated stations’ websites. Winners received the chance to witness John Legend’s first live performance in the air as they traveled from New York City to Los Angeles on Delta Airlines.

Partnership Opportunity:
50TH GRAMMY AWARDS/Television
Partner/Category:
Delta Air Lines /Travel
Timing:
January 1st Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-06-03
Companies Involved
Tuck

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