Description:
CBS and Unilever partnered to promote the 57th Annual PRIMETIME EMMY AWARDS which aired September 18, 2005. Consumers were encouraged to watch Entertainment Tonight for the latest scoop on the EMMYS, as well as, how to enter The Search for the Caress Confidante for the award show red carpet. To enter 'The Search for the Caress Confidate', participants turned in a tape. Finalists were judged in three rounds by casting agencies and casting directors. The contest ended September 18, 2005.
Partnership Opportunity:
57TH PRIMETIME EMMY AWARDS/Television
Partner/Category:
Unilever /CPG
Timing:
September 3rd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-08-15
Companies Involved
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