Description:
PepsiCo, Inc. joined with Yahoo! for the 76th ACADEMY AWARDS Red Carpet Sweepstakes. The grand prize was a trip for four to the Red Carpet and a $5,000 shopping spree on Rodeo Drive. Additional prizes included home theater audio systems, personal video recorders, nostalgic popcorn makers, and Diet Pepsi director chairs. The Diet Pepsi Red Carpet Sweepstakes was limited to Yahoo! users.
Partnership Opportunity:
76th ACADEMY AWARDS/Television
Partner/Category:
Pepsi /CPG
Timing:
January 1st Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-02-05
Companies Involved
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