Partnership:

77th ACADEMY AWARDS and JCPenney

Description:
The ACADEMY AWARDS partnered with JCPenney to promote the annual awards. The "Biggest Star Sweepstakes" awarded one grand prize winner a trip to the 2006 Academy Awards red carpet ceremony. JCPenney shoppers got numbered cards in-store through February 27, 2005. The winning number was announced during a JCPenney spot on the night of the broadcast. The winner was also posted on the store`s website. In addition, game pieces carried a scratch-off instant-win message that awarded 210 $500 gift cards and 7,500 $20 gift cards.
Partnership Opportunity:
77th ACADEMY AWARDS/Television
Partner/Category:
JCPenney /Retail
Timing:
February 1st Quarter 2005
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-15
Companies Involved
Tuck

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