Olay partnered with the ACADEMY AWARDS on ABC to promote the 77th Annual ACADEMY AWARDS. Participants entered the 'Overnight Sensation Sweepstakes' online at www.olay.com. The sweepstakes provided the winner with two red carpet tickets for the 2006 ACADEMY AWARDS including airfare, hotel accommodations, a makeover for two, $500 spending cash, limousine service to the awards, dinner, and a basket filled with Olay products. The sweepstakes ran from February 18, 2005 through April 25, 2005 and participants were required to be at least 18 years old.