Partnership:

78th ACADEMY AWARDS and Mars Inc.

Description:
ABC Television and Masterfood USA joined forces to promote The 78th ACADEMY AWARDS. Consumers had a chance to download M&M's Oscar Party Bingo cards at mms.com and play along while watching the 78th Annual ACADEMY AWARDS on ABC. Each square on the BINGO card represented an event that happened during the ACADEMY AWARDS show. Squares were played whenever an event happened at the show. The game was available for a limited time only.
Partnership Opportunity:
78th ACADEMY AWARDS/Television
Partner/Category:
Mars Inc. /CPG
Timing:
March 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-06
Companies Involved
Tuck

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