Partnership:

78TH ANNUAL ACADEMY AWARDS and The Coca-Cola Company

Description:
ABC Television and The Coca-Cola Comapny teamed up to promote THE 78TH ANNUAL ACADEMY AWARDS. Consumers were invited to visit mycokerewards.com to enter to win daily prizes like a 2007 Cadillac Escalade, a Lazare Diamond Right Hand Ring and a trip for two to Hollywood. Viewers were also invited to watch THE 78TH ANNUAL ACADEMY AWARDS on March 5, 2006 on ABC at 8 p.m. The contest ended March 12, 2006.
Partnership Opportunity:
78TH ANNUAL ACADEMY AWARDS/Television
Partner/Category:
The Coca-Cola Company /CPG
Timing:
March 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-04-28
Companies Involved
Tuck

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