Partnership:

9 and Pony

Description:
Focus Pictures and Pony teamed up produce a limited edition sneaker celebrating the movie 9 which opens in theaters nation wide 09/09/09. The Limited Edition Stitchpunk Sneaker, also known as simple as the 9 shoe. Pony has designed the shoe made from burlap and make shift materials to represent the fabrication of the brave 9 begins. A zipper, mismatched eyelets, twine shoelaces and non green “electricity” accents are just some of the intricate surprises that re-create the vision of the fantasy film. There were only 99 pairs made available, the limited edition shoe was distributed via sweepstakes in conjunction with Hot Topic. The sweepstakes was announced at participating Hot Topic stores.
Partnership Opportunity:
9/Theatrical
Company:
Focus Features
Partner/Category:
Pony /Fashion
Timing:
September 3rd Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-11-11
Companies Involved
Focus Features
Tuck

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